Is ‘Reserved’ in Dubai Mall a Luxury Brand?

The Dubai Mall is home to a plethora of shopping options, from luxury brands to high-street fashion, catering to various tastes and budgets.

Among these stores is Reserved, a brand that has been gaining popularity in Dubai and beyond.

But is Reserved considered a luxury brand?

In this article, we will explore the nature of the brand, its presence in Dubai Mall, and the target market of Reserved.

I. The Dubai Mall: A Shopping Paradise

Located in the heart of Downtown Dubai, the Dubai Mall is a shopping and entertainment destination like no other.

Spanning over 13 million square feet, it houses more than 1,300 retail outlets, including high-end brands, popular high-street names, and a wide variety of dining and entertainment options.

The mall attracts millions of visitors each year, making it a prime location for global brands to showcase their offerings.

II. Reserved: An Overview

Reserved is a Polish fast-fashion brand that has been making waves in the international fashion scene.

Founded in 1998, Reserved is owned by the LPP group, one of the largest clothing retail companies in Central and Eastern Europe.

The brand is known for its trendy, affordable clothing and accessories for men, women, and children. Reserved has expanded its presence worldwide, with over 450 stores in 20 countries, including its store in the Dubai Mall.

III. Reserved in Dubai Mall

Reserved opened its doors in the Dubai Mall in 2017, marking its entry into the Middle Eastern market.

Located on the first floor, the store features a spacious and contemporary interior, showcasing the brand’s latest collections across different departments.

With its wide range of stylish and affordable clothing, Reserved has become a popular shopping destination for fashion-savvy shoppers in Dubai.

IV. Reserved: A Fast-Fashion Brand, Not a Luxury Brand

While Reserved offers fashionable and stylish clothing options, it is not considered a luxury brand. The brand’s primary focus is on fast-fashion, offering on-trend pieces at affordable prices.

This sets it apart from luxury brands, which are typically known for their high-quality materials, craftsmanship, and exclusivity.

Reserved targets a broader audience, catering to the fashion needs of a wide demographic, making it an accessible choice for many shoppers.

V. Reserved’s Target Market

Reserved aims to cater to the fashion-conscious customers who value style, quality, and affordability. The brand offers a diverse range of clothing, allowing shoppers to mix and match pieces to create their unique style.

With its wide assortment of designs and regular collection updates, Reserved targets customers who want to stay on-trend without breaking the bank.

Its target market includes young adults, families, and fashion-savvy individuals who appreciate accessible fashion choices.

VI. Competitors in the Fast-Fashion Market

Reserved’s presence in the Dubai Mall puts it in direct competition with other fast-fashion brands.

Some notable competitors include H&M, Zara, and Mango, which also offer a range of trendy, affordable clothing options for men, women, and children.

While Reserved is a popular choice among shoppers, it faces stiff competition from these well-established fast-fashion brands that cater to a similar target market.

In Summary

In conclusion, Reserved is not a luxury brand but a fast-fashion brand that offers stylish, on-trend, and affordable clothing options.

Its presence in the Dubai Mall showcases the brand’s commitment to expanding its reach and catering to the diverse needs of shoppers in the region.

With its wide range of clothing and accessories, Reserved has become a popular choice for fashion-conscious customers who value style, quality, and affordability.