Unveiling the Ownership of Go Sport in Dubai

Go Sport is a renowned retail chain specializing in sports equipment and apparel.

With a strong presence in Dubai, the brand has become synonymous with quality and style for sports enthusiasts.

In this article, we will delve into the ownership of Go Sport in Dubai, the brand’s history, and its connection to the iconic Dubai Mall.

I. The Dubai Mall: A Shopping Paradise

The Dubai Mall is a premier shopping destination located in the heart of Downtown Dubai. With a total retail floor area of 502,000 square meters, it is one of the largest and most visited malls in the world.

Home to over 1,200 stores, the mall offers a wide range of retail, dining, and entertainment options, attracting millions of visitors annually.


Address: Financial Center Street, Along Sheikh Zayed Road, Next to Burj Khalifa, Dubai, United Arab Emirates.

II. Go Sport: A Brand Synonymous with Sports Excellence

Go Sport is a leading sports retailer offering a wide range of equipment, apparel, and accessories for various sports and fitness activities.

Established in France in 1978, the brand has since expanded internationally, with a strong presence in the Middle East, particularly in Dubai.

A. Go Sport in Dubai

In Dubai, Go Sport has established itself as a go-to destination for sports enthusiasts. The brand operates multiple stores across the city, including a flagship store in the Dubai Mall.

This store boasts an extensive collection of sports gear and apparel, catering to the diverse needs of athletes, fitness enthusiasts, and outdoor adventurers.

B. International Presence

Go Sport’s global expansion has led to the opening of numerous stores across Europe, the Middle East, and Africa.

The brand is known for its commitment to providing high-quality products and exceptional customer service, making it a popular choice for sports enthusiasts around the world.

In addition to its presence in Dubai, Go Sport has stores in countries such as France, Belgium, Poland, Kuwait, and Qatar.

III. Ownership of Go Sport

Go Sport is owned by Rallye, a French holding company with a diversified portfolio of retail businesses.

Rallye is the majority shareholder of the Go Sport Group, which operates the Go Sport brand along with other retail chains, including Courir and Decathlon.

A. Rallye: A Diversified Retail Holding Company

Rallye, founded in 1955, has a long history of investing in and managing a diverse range of retail businesses.

Headquartered in Paris, France, the company has developed a strong expertise in the retail sector, with a focus on food and non-food retail, as well as sports and leisure products.

B. Go Sport Group: A Multifaceted Retail Entity

The Go Sport Group is a key player in the sports retail industry, managing several well-known brands that cater to different market segments.

These brands include:

  1. Go Sport: As the flagship brand, Go Sport offers a wide range of sports equipment, apparel, and accessories for various sports and fitness activities, targeting both amateur and professional athletes.
  2. Courir: Courir is a French retail chain specializing in athletic footwear and urban fashion. It primarily focuses on sneakers and streetwear, appealing to a younger, fashion-conscious audience.
  3. Decathlon: While not directly managed by the Go Sport Group, Decathlon is another popular sports retail brand owned by the same parent company, Rallye. Decathlon is known for its affordable, high-quality sports gear and apparel, catering to a broader audience of sports enthusiasts.

IV. The History of Go Sport Ownership

Go Sport was founded in France in 1978 by French businessman Daniel Cathiard. The brand quickly gained traction and expanded its presence within France, followed by international expansion in the late 1990s.

In 2001, Rallye acquired a majority stake in the Go Sport Group, consolidating its position in the sports retail industry and further driving the brand’s growth.

Under Rallye’s ownership, Go Sport has continued to expand its international footprint, entering new markets and strengthening its presence in existing ones.

The brand’s success in Dubai and the wider Middle East region is a testament to its commitment to providing quality products and exceptional service to sports enthusiasts worldwide.

V. Summary

The ownership of Go Sport in Dubai traces back to Rallye, a French holding company with a diverse retail portfolio.

As part of the Go Sport Group, the brand has flourished under Rallye’s guidance, becoming a top choice for sports enthusiasts in Dubai and beyond.

With its flagship store in the prestigious Dubai Mall and a strong international presence, Go Sport continues to set the standard for sports equipment and apparel retail, meeting the needs of athletes and fitness enthusiasts across the globe.